The term schwag refers to all manner of logoed stuff given away by companies to get people to remember them, feel good about them, have their phone number and website at hand and generally make them think about them before any of their competitors. And studies show.... it works!! (see why buy schwag)
The original spelling is "swag" (for Stuff We All Get). A little web research has revealed that there is definitely a widespread use of the term, but no real consensus on the "correct" spelling. One site explained "schwag is what the coolest of the cool people say" and another site indicated it's "called schwag if the item is particularly good."
Other names for Schwag: tchotchkes,knickknacks, trinkets and trash, gack, promotional products
http://www.promosapien.ca/Content/What%20Is%20Schwag.asp
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